A few facts about Longrich..

*ABOUT LONGRICH*

*INCEPTION*: Longrich (Longliqi) International is a Chinese multinational company established in 1986 in Changshu, Jiangsu province, China.

*CHAIRMAN*: Mr Xu Zhi Wei, is the visionary leader, founder and chairman of this multi-industry conglomerate. He is one of China’s top entrepreneurs with integrity and the most influential figure in China cosmetic industry. He is a senior economist with a Masters degree in Business Administration. He is a deputy of Jiangsu People Congress.

*VISION*: Longrich simply desires to be World's best health and beauty solution provider.

*BUSINESSES*: In the past 30 years, Longrich has successfully expanded its business scope to encompass several sectors including cosmetics/personal care, health and wellbeing, wooden furniture, e-commerce (direct selling), real estate, finance, organic agriculture, logistics, and household services.

*STAFF STRENGTH*: Longrich has over 10,000 employees worldwide, with Bachelors, Masters, PhDs and experts accounting for over 35%. Talent motivation, acquisition and development are among the core goals of Longrich international. Hence, about one thousand foreign talents are introduced to the company yearly.

*INDUSTRIAL TOWN*: The industrial town covers an area of 2,800 acres of land and comprises of multiple industrial and recreational facilities including the smart factories, R&D centres, organic farms, stores and fully automated warehouses. In 2012, Longrich invested RMB 600 million (approximately 80 million USD) for the construction of its fully automated warehouse and production site, known as the smart factory. Being China’s largest and most technologically advanced firm, Longrich industrial park was designated China’s national industrial tourist destination in 2004.

*RESEARCH CENTRES*: Longrich has a total of 8 Research and Development (R&D) centres worldwide. These R&D centres are located in USA, Japan, China and France. Longrich introduces and assimilates advanced technologies as evidenced by the fact that it has obtained 36 patents (including a US patent) on invention and 4 patents on utility model, respectively.

*PRODUCTS*: Longrich manufactures over 1000 products spread across skin care, personal care, baby care, male care, female care, pet care, nutritious, energy range, household care, health care, nutritious range, and tech treatment.

*PARTNERSHIPS*: Longrich International serves as contract manufacturers (OEM and ODM) for multi-million dollars companies such as Unilever, Glaxo Smith Kline (GSK), Procter & Gamble (P&G), Tesco, Marks & Spencer, Wal-Mart, Avon, Estee Lauder, ShiSeido, Carrefour, Kao, Lion, H.E.B, Pro-Health amongst others

*DIRECT SELLING*: Longrich obtained a direct selling licence in China in 2009, becoming the 24th Chinese company to acquire the direct selling license. With product diversity and uniqueness, Longrich international positioned was quickly catapulted to the 42nd position according to the direct selling news in 2014. Longrich direct selling platform has grown exponentially since inception.

*GLOBAL PRESENCE*: Over the past 30 years, Longrich has evolved into a well-known global health and beauty company, with its trademarks registered in 138 countries, branch offices spanning over 30 countries, and products selling in more than 60 countries worldwide including USA, UK, Malaysia, South Africa, Philippines, Russia, Thailand, Singapore, Ghana, Nigeria, and Hong Kong. Longrich recently launched the One Belt, One Road initiative with the intention of completing a full market coverage of 100 countries by 2020.

*RECOGNITIONS*: For many years, Longrich has been one of the top ten and leading cosmetics enterprises in China. They have won several awards including ‘Chinese Top Ten Integrity Company’ and “Customers Most Trusted Company and Chinese Quality of Top 500". Longrich has been internationally recognized with certifications from ISO22716:2007/GMPC, BRC, FFDCA, FPLA, just to name a few.

*PLATFORM*: Longrich focuses on development, production and provision of health and beauty products for global consumers. Longrich gives to thousands of people the chance to invest in some simple and healthy lifestyle choices and create a prosperous future. Longrich intends to accelerate and spread the corporate culture ‘Better life, Better future’, its brand visibility and reputation across all countries.

*IN NIGERIA*: Longrich was officially launched in Nigeria in October 2002. Currently, Longrich has over 30wonderful and effective fast moving consumable products that are fast penetrating the Nigerian market. The compensation plan offers great profitability, eliminating the pitfalls, drawbacks and weaknesses of traditional multilevel marketing systems. So far, about 11 Nigerians have been awarded with status SUVs, 25M naira house fund, B.Sc and executive MBA scholarships abroad; over 200 Nigerians have been given brand new saloon cars or its cash equivalent and uncountable Nigerians have been on all-expenses paid trips (free visas, flights, feeding, accommodation and tours) abroad. The Longrich compensation plan is designed to favor everyone irrespective of when you join.